Continuing our series on Creative Product Packaging (see part I here), we’ve handpicked another wonderful collection of unique and clever packages.
As we’ve already talked before, we are not as smart as we tell ourselves we are. 98% of us would definitely grab the shiniest product on a supermarket shelf, but not the one with the best characteristics, wouldn’t you?
So, from a marketing standpoint it is much more expensive to have a good product in a lame package (and not sell it) than spend money on a good industrial designer. The same applies to web design, because looks matter more than most of us think.
So once again, let’s learn from the best packaging design examples bellow.
1. Creative Japanese Pastry Packaging
Creative product packaging idea from Japan. According to one Internet commenter “the packaging says “Black melon bread.” More like a pastry snack out of a vending machine than just a cookie.” (link)
2. Note
Choosing plastic wrap for non-perishable is often a choice that is unjustifiable for the real needs of the product. To address this problem, Corinne Pant looked at the real needs of electronic parts packaging. In a poetic and very functional gesture, it shows us once again that “less is more”. (Designer: Corinne Pant)
3. Honey Packaging for Klein Constantia Farm
The small white box resembles a bee have box with embossed ridges to denote planks of wood & nails. The famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box. (Designer: Terence Kitching at At Pace design and Communication)
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